• Accomodation & Eating
  • Agriculture & Marine
  • Arts & Entertainment
  • Automotive
  • Beauty & Relaxation
  • Building & Construction
  • Community Services
  • Financial, Legal & IT
  • Health & Wellbeing
  • Hiring, Rentals & Storage
  • Manufacturing
  • Outdoors & Garden
  • Retail, Wholesale & Distribution

"Foremost in Fishing" The Big Fish offer the following services:

  • Comprehensive range of all fishing tackle
  • Guaranteed rod & reel repairs
  • Fresh water specialists
  • Bulk bait specialists

"Our Aim is to help you have the fishing experience of a lifetime"

2 STORES in the Bay of Plenty

The Big Fish Bait & Tackle Co are located at 15 Newton Street, Mount Maunganui and 155 Jellicoe Street, Te Puke.  Plenty of parking at each shop.  Please see below for opening times of each shop.

The Big Fish offer fishing tackle from all the main brands.  Daiwa, Penn, Shimano, Black Magic, Kilwell, Berkley, Gamakatsu, Mustad, Nacsan & more.

Big Fish lures from Williamson, Hooker Lures, Zukers, Sampo, Rapala & Black Magic. 

Big Game fishing, softbaits, jigging, boat fishing, freshwater – all types of fishing are covered in our stores.


We have a huge range of freshwater flies and fly tying equipment, along with freshwater Kilwell & Scierra rods & reels and freshwater licences for either Taupo or Rotorua lakes.

We stock flies from NZ fly Tiers and Pat Swift, amongst others, as well as kiwi lures, flasher rigs, Z spinners, Tassie Devils, kobras & super kobras.

Freshwater accessories and clothing, Waders from Taimer, Ron Thompson & Riverworks, landing nets, Scierra jackets and CD Rods & Snowbee fly vests.


Bait, berley, salt ice and salted baits are all in store, ready for action. 

Nacsan quality Whitebait nets are stocked also – these are NZ made and carry a guarantee on them.


The Big Fish also does rod and reel repairs on site.  We have qualified technicians that can service or repair your reel, all at reasonable costs.  What's more, your reel repair will be guaranteed!  Mail order service work on reels can be undertaken – give us a call.  Professional rod repairs are also undertaken on site.


If you would like to receive a FREE fishing newsletter every month, please email us your email address and your name.  We will add you to our database and send you our monthly newsletter.  Email your details to:  info@thebigfish.co.nz .  Please also include your name and phone number on your email – Thanks.

MOUNT DIVE SHOP – for Scuba Diving equipment and courses.  The only filling station in the Mount.  The Mount Dive Shop is located inside The Big Fish at 15 Newton Street, Mount Maunganui.  LEARN TO DIVE with PADI.  Tank fills, tank testing, servicing and equipment are all available.  Phone  (07) 575 4418. 

 The Big Fish store addresses and opening hours are:

15 Newton Street, Mount Maunganui – (07) 575 9056.  Open 7 days.
Open every day over the summer.

Monday to Friday – 8am to 5.30pm
Saturday – 8am to 4pm 
Sunday and most public holidays – 9am to 4pm

155 Jellicoe Street, Te Puke – (07) 573 4493  Open 6 Days. 

Monday to Friday – 8am to 5.30pm
Saturday – 8am to 4pm
Sunday and most public holidays – Closed

Q Qualifications & Experience

We also accept Q Card & Farmlands cards as methods of payment, Quality Fishing Tackle with all the main brands - Daiwa, Penn, Shimano, Nacsan, Mustad, Gamakatsu, Black Magic, Experienced Fishermen serving you, Experienced and qualified technicians

Q Service/Product Offerings

Rate us and Write a Review

Your Rating for this listing


Your review is recommended to be at least 140 characters long

Show all timings
  • Monday08:00 AM - 05:00 PM
  • Tuesday08:00 AM - 05:00 PM
  • Wednesday08:00 AM - 05:00 PM
  • Thursday08:00 AM - 05:00 PM
  • Friday08:00 AM - 12:00 AM

Your request has been submitted successfully.

building Own or work here? Claim Now! Claim Now!

Claim This Listing